Photography, Prop Design & Build: ‘Advertise Me’
Shot in Studio with Handmade Props & Backgrounds
Materials: cardboard, paint, red cotton for hat
This series is based on visual advertising and the subliminal impact it has on its audience. I am very interested in how the mind works and wanted to explore the subconscious mind in a simplified way – by recreating characters from advertisements in my own style and asking the viewer to identity them. The results have shown that people can point out who each character is without having much further knowledge about the products they are advertising. I made all the props using cardboard and paint. I like to bring a rustic, hom made feel to my images, as I feel in an age where Photoshop is sometimes over used, it’s nice to have simplicity.